The AI Sprint · Free
Four weeks of AI in real estate. Free.
That's a wrap on the four-week Sprint – but it doesn't need to be the end. The tools, the training, the momentum all live on inside Insiders. There every day, not just for an hour on a Tuesday.
The Sprint has wrapped · Keep going
Just here for the replays? You can still grab all four below – free.
AI is already recommending agents. Is it recommending you?
When a buyer or seller asks ChatGPT, Gemini, or Perplexity who the best agent in their area is, it pulls its answer from content – articles, stories, profiles, data.
If there's nothing out there about you, you don't exist. If the only thing out there is your REA profile and a few portal listings, you look exactly like every other agent.
The four things that make AI recommend you:
Experience
Proof you’ve done the work
Expertise
Content that shows you know your market
Authority
Published on credible platforms, not just your own socials
Trust
Real stories, real results, real names
That's EEAT – what Google has been measuring for years. Now AI models use the same signals.
The Sprint shows you how to build all four – using tools that publish your work on a platform with 13 years of domain authority behind it.
From the Accelerator
"We got the biggest listing that's ever come on the market in our area. The buyer profiles were the big kicker."
Sandra Higgins
My Place Real Estate, NSW
Sandra walked into the listing appointment with specific buyer profiles – motivations, objections, life stages – tailored to the property. The vendors had never seen anything like it. She won the listing.
The buyer persona tool Sandra used? Same one we worked through in Week 1. Watch the replay →
Four weeks. Four tools. You and Sam, live.
Every Tuesday for four weeks, Sam walks you through one tool live. AI handles the research, the structure, and the first draft. You bring the local knowledge. Real, useful outputs – not AI slop.
Tue 12 May
Replay availableListing Copy & Buyer Personas
Enter a property address. Get back buyer personas with specific motivations and objections, tailored listing copy, and three Facebook ad variants – all from one input. Walk into your next appraisal knowing exactly who's going to buy.
Watch the replay →Tue 19 May
Replay availableDISC Profiling – Know Your Client Before You Meet Them
Upload an email thread, a pre-appraisal questionnaire, or notes from a call. Get a full DISC profile of your client – communication style, blind spots, red flags, and scripts tailored to you and them.
Watch the replay →Tue 26 May
Replay availableGet found by AI – build your EEAT
When a buyer asks ChatGPT for the best agent in their area, why isn't it you? We'll work through the four signals AI models actually use – Experience, Expertise, Authority, Trust – what builds each, where the content has to live to count, and what to start with this week.
Watch the replay →Tue 2 June
Replay coming soonContent That Sounds Like You
Video scripts, newsletter content, market updates – the content your business needs every week but you never have time to create. Build a system that keeps your name out there without adding hours to your week.
Is this for you?
This is for you if…
- You want to be the agent AI recommends – not the one it’s never heard of
- You want to walk into a listing presentation with buyer personas, not just a marketing schedule
- You’d rather use tools that already know real estate than spend 20 minutes editing ChatGPT output
- You’re a property manager who’s been told AI is "only for sales agents" (it’s not)
- You’ll actually open the tools and try them, not just bookmark the recordings
This probably isn't for you if…
- You’re looking for AI to replace the human parts of your job – the human stays essential.
- You’re not in real estate – this is specifically built for the property industry.
- You’re after a "watch and forget" webinar – the magic happens when you do the work in the session.
The tools and resources you've shared have been absolutely brilliant and referring back to them makes me feel as though I keep getting more and more value from the day.
Leonie O'Brien
Marketing Manager, Stone Real Estate Macarthur
Built by the team behind Elite Agent
13 years of Elite Agent. 17 years in the industry. We were talking about AI in real estate when everyone else was still napping on it. Now we're building the tools.
13 years
of Elite Agent
15,000+
newsletter subscribers
3×
Mumbrella Business Magazine Editor of the Year
Sam McLean
Co-Founder & Managing Editor, Elite Agent
17 years in the real estate industry. 35 years in tech. First person in Australian real estate media to start covering AI – and now building the tools to put it to work.
The person who picks up the phone in the WhatsApp group.
The indisputable authority in AI in real estate in Australia. And the leader of the most consistent, most reliable, genuinely independent and factually verified number one real estate publication in Australia. Beware of cheap imitations!
Peter Brewer
REIQ Chair
Questions I’d be asking too.
Sam's leadership in helping real estate professionals harness the power of AI tools isn't just innovative – it's transformational. Her work equips agents with practical skills to thrive in a rapidly evolving industry, making a meaningful impact on businesses and the communities they serve.
Chris Snell
Licensed Estate Agent
That's a wrap · Keep the momentum
The Sprint's done. It doesn't need to be the end.
Everything we used across the four weeks lives inside Insiders – the tools, the training, the WhatsApp group. There every day, not just for an hour on a Tuesday.
Join InsidersGo and be so good they can't ignore you.